Increase the number of employees walking to and from work by X% over the next Y years

Think about contacting existing walkers to become case studies

Understand what the perceived barriers to walking are

Use Event Posters to promote the WAG to those interested in walking.

Use refreshments and informal surroundings as incentives

Provide information about walking, routes, buddy scheme

Make sure exisitng walkers are included too - as adovcates to share their experiences.

Capture email contact details for all walkers/ potential walkers so you can set up regular email communication

Arrange a brainstorming session with existing walkers and key people to discuss possible incentives

Consider arranging a lunchtime walking group - guided 25-30 minutes walks that employees can take part in.

Consider arranging an inter department challenge - points awarded dependig on miles walked by members of that dept.

Use Event Posters to promote any walking related event or incentive.

Consider running a walking safety session.

Link to information on site and useful links to other organisations

Contact local walking groups/organisations

Approach the local council about developing a map of local walk way, or sponsoring one if it exists already.

Schedule quick survey every 6 months or so to understand potential increases in the number of walkers.

Approach any new walkers about becoming case studies to talk to others about their experience.

Monitor uptake of incentives that you undertake.